A starting point; A typeface, body copy font size, leading and Typecast experimentation.
Clarendon
I realised I have been very concerned with making something I think others will think looks beautiful… or probably more cool than beautiful. For example, I’ve been in love with Clarendon for a long time, but it’s Dave‘s name, and is widely used elsewhere, so I told myself I couldn’t/shouldn’t use it. But I love how is looks, especially with my name spelt out fully, Patrick, intead of Paddy. So now Clarendon, served by Font Deck dresses my headings. PT Sans makes a guest appearance as the body copy and Pacifico is used for handwriting, both served by Google Web Fonts-which I’ve heard isn’t so cool, but I don’t really know why.
I’ve called myself lazy for it, but I also love a 16px (=1em) font size for body copy, with 24px (=1.5em) line-height or leading. I’ve also stopped fighting against this just because it’s ubiquitous.
As I play around with my type fundamentals, I remembered the importance of having real content in place, so this ramble is kind of a blog in progress while I work in Typecast, a very promising and exciting app that allows you to design type and some layout elements in the browser, using real web fonts.

I also like evenness; even numbers, division, alignment and maths. When making a decision on vertical spacing I usually multiply the line-height by increments of 0.5 until I get something that works. I love the feeling of, “that’s right”, the consistency of a constant holding together every element on a site. The h1 is 4em, with 1em line-height, and the h2 is 1.5em with 1em line-height.
So that’s my starting point. My plan is to build some momentum by doing just a little bit on my site’s design everytime I write. I like the idea that this space becomes a canvas, instead of a finished piece, my sandbox.
